The brand announces a product offensive and plans to reach one billion euros of SEAT’s total turnover when its full range is available
CUPRA Racing presents two racecars and confirms its participation in the PURE ETCR
The series version of the CUPRA Formentor will be presented at the next Geneva Motor Show
The inauguration of the CUPRA Garage gathers the CUPRA Tribe, including the new ambassador Marc ter Stegen, Mattias Ekström and Fernando Belasteguín
Coinciding with its second anniversary, CUPRA has inaugurated the brand’s new headquarters, the CUPRA Garage, located next door to SEAT’s own corporate headquarters. During the inauguration event, for the first time and on a global scale, the car brand presented the range of the first CUPRA Leon, including new racing cars, and is beginning its journey towards electrification with its first hybrid model.
After closing 2019 with a 71.8% growth over the previous year and nearly 24,700 units sold, CUPRA kicked off 2020 with a full schedule of novelties. In addition to opening the doors of its new home, a 2,400 square metre eco-efficient building whose design evokes a racing paddock, the brand is remodelling its racing car workshop, the CUPRA Racing Factory. CUPRA has invested 5.3 million euros in its new facilities, which feature enough room for a staff of 200 employees.
“The decision to establish CUPRA as an independent brand two years ago could not have worked out better, because in this short time it h
